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Viagra Packages to Include Anti-Counterfeit Tags
Tuesday, 6-Jan-2006

NEW YORK (Reuters) - Pfizer Inc., in a move to thwart counterfeit Viagra, on Friday said it has included special radio frequency identification tags on all packages of its anti-impotence pill to verify they are the authentic Pfizer product.

The world's biggest drugmaker said the new technology, which is difficult and costly to duplicate, would create barriers "for criminals who might attempt to counterfeit our products."

Pfizer has previously also opposed illegal imports of authentic Viagra into the United States, where they can be sold at steeply discounted rates, but said the new technology is not designed to block such imports.

"We honestly have not looked at this from an anti-importation perspective," said Pfizer spokesman Bryant Haskins, whose company has vigorously opposed U.S. legislation that would legalize importation of prescription drugs.

Haskins said the tiny tags are small computer chips that have been affixed to the underside of labels on each bottle of Viagra, as well as on cases and pallets of the drug. The invisible tags relay an electronic code that verifies the product is bona fide and authorized Viagra.

"Pharmacists and wholesalers use specially designed electronic scanners that communicate the code over the Internet to a secure Pfizer Web site" for verification purposes, the New York-based company said.

Haskins said Pfizer is the first large drugmaker to put the radio-tag technology to use but said privately held Purdue Pharma LP already uses such tags to monitor shipments of its widely-abused OxyContin pain drug.

Although the technology can physically scan packages of Viagra and thereby authenticate them, Pfizer said it cannot yet "track and trace" the whereabouts of packages as they are distributed across the United States.

Tracking and tracing would require all parts of the distribution system to invest in compatible technology and agree to use it to share information, Pfizer said.

The company said it plans to further explore tracking and tracing abilities of the technology and how the radio tag technology might also help thwart counterfeit versions of other Pfizer drugs.

Viagra had global third-quarter sales of $386 million, almost half of which were in the United States. Although it remains one of the company's biggest products, Viagra revenue has slipped amid competition from the longer-acting Cialis treatment sold by Eli Lilly and Co.

Pfizer last February filed lawsuits against a number of Web site operators that it alleged have sold illegal versions of Viagra. At the time, Pfizer said it did not know how much the company was losing in Viagra revenue as a result of illegal Internet sales.

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Viagra prevents anti-cancer drug induced heart damage
Medical Research News
Published: Tuesday, 5-Apr-2005

Virginia Commonwealth University researchers have found that the popular impotence drug Viagra prevents damage to the heart from a potent chemotherapeutic agent frequently used in the treatment of breast cancer, leukemia and sarcomas.
In the April 5 issue of Circulation: Journal of the American Heart Association, researchers demonstrated for the first time that administration of clinically relevant doses of Viagra, generically known as sildenafil citrate, one-hour prior to the administration of the anti-cancer drug doxorubicin (DOX) prevented heart damage at the cellular level. The research also showed that the impotence drug also prevented dilated cardiomyopathy and heart failure in a chronic mouse model. Furthermore, researchers observed a reduction of DOX-induced cell death, an improvement of heart function, and a reduction of electrophysiological abnormalities associated with heart sickness.

"Our research holds promise for the potential use of sildenafil in patients receiving DOX as part of their chemotherapeutic regimen with the goal of reducing the incidence of DOX cardiomyopathy," said the lead author of the study, Rakesh C. Kukreja, Ph.D., professor of medicine, physiology and biochemistry at VCU.

"Viagra stabilizes the mitochondria and protects against free-radical damage of the mitochondria and heart dysfunction caused by treatment with DOX by opening the mitochondrial KATP channels in cardiac cells," said Kukreja.

Mitochondria are cellular organelles critical for converting oxygen into ATP, the key fuel for cellular function. According to Kukreja, free radicals generated in the mitochondria of cardiac cells by DOX lead to the break down of regular cellular function, resulting in programmed cardiac cell death. Over time, cell death has been linked to decreased heart function or heart failure.

DOX is an effective chemotherapeutic agent commonly used in the treatment of many blood and solid tumor malignancies. Despite DOX's clinical efficacy for treatment of cancer, its use is associated with a delayed and progressive cardiomyopathy, often presenting several years after treatment cessation.

"Viagra is able to protect the heart from damage that would otherwise disrupt normal cellular functioning," Kukreja said.

Kukreja and his colleagues began studying sildenafil in 2002 as part of ongoing research into "preconditioning," a way to protect the heart muscle from serious damage in the future by subjecting it to very brief periods of deprivation of blood flow and, therefore, oxygen. In papers published in the September 2002 issue of the American Journal of Physiology and the March 2003 issue of Circulation Research, Kukreja and his colleagues observed a powerful, protective effect of Viagra in the heart during experimental heart attacks in animal models.

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Viagra plus cholesterol drug improves impotence
Journal of Sexual Medicine, March 2006

Lipitor, a commonly prescribed cholesterol-lowering drug, may have extra benefits for men with impotence. Specifically, investigators have found that in men who are not initially helped by Viagra (sildenafil), treatment with Lipitor (atorvastatin) seems to improve sexual response, according to the results of a small study.

Impotence, also referred to as erectile dysfunction, may involve a generalized disturbance of the lining of the blood vessels (endothelium), lead author Dr. Howard C. Herrmann said in a statement. His group therefore theorized that if the endothelium could be made healthier through cholesterol-lowering drugs such as statins -- "Viagra would work better for the patient."

To investigate, Dr. Herrmann, from the University of Pennsylvania in Philadelphia, and colleagues assessed the effect of adding Lipitor to Viagra in 12 men with moderate-to-severe erectile dysfunction despite an adequate course of Viagra treatment. The men were randomly assigned to daily treatment with Lipitor or placebo for 12 weeks.

The researchers' findings appear in the Journal of Sexual Medicine for March.

Treatment with Lipitor, but not placebo, was associated with a significant improvement in the erectile response to Viagra. An effect was seen by six weeks after beginning the trial.

As anticipated, Lipitor also reduced levels of LDL-cholesterol, the "bad" cholesterol, in this case, by 43 percent.

While encouraging, "the results are preliminary and warrant further testing in a larger clinical trial," Herrmann noted.

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FDA ALERT [07/2005]: A small number of men have lost eyesight in one eye some time after taking Viagra, Cialis, or Levitra. This type of vision loss is called non-arteritic anterior ischemic optic neuropathy (NAION). NAION causes a sudden loss of eyesight because blood flow is blocked to the optic nerve.

We do not know at this time if Viagra, Cialis, or Levitra causes NAION. NAION also happens in men who do not take these medicines. People who have a higher chance for NAION include those who:

  • have heart disease
  • are over 50 years old
  • have diabetes
  • have high blood pressure
  • have high cholesterol
  • smoke
  • have certain eye problems

FDA has approved new labels for Viagra, Cialis, and Levitra to include information on possible eyesight loss (NAION).

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Pfizer Said Review of All Ocular Event Reports Concludes No Evidence of Increased Risk of Blindness Among Viagra Patients NEW YORK, June 27 -- Pfizer Inc said today that a review of all post-marketing ocular event reports has concluded that there is no evidence of increased risk of blindness among patients taking Viagra.

"There is no evidence that Viagra causes blindness or any other serious ocular condition," said Dr. Joseph Feczko, Pfizer's chief medical officer. "Men taking Viagra are at no greater risk for blindness—including vision loss from NAION—than men of similar age and health not taking the medicine."

Pfizer said discussions are progressing with the U.S. Food and Drug Administration to update the Viagra label to reflect rare reports of non-arteritic anterior ischemic optic neuropathy (NAION) in some men who have used the medicine.

While the FDA concluded that no causal relationship between Viagra and NAION has been established, Pfizer has agreed with the agency to include the fact of these reports in the Viagra label to help inform physicians and patients. It is Pfizer's understanding that the FDA has asked that similar information be included in the labels of all oral ED medicines.

NAION, among the most common acute optic nerve diseases in older adults, shares a number of common risk factors with erectile dysfunction: over 50 years of age, high blood pressure, high cholesterol, and diabetes.

Since Viagra was introduced in 1998, Pfizer and regulatory authorities around the world have regularly reviewed all reported adverse events, including those involving the eye. No regulatory authority has concluded that Viagra use is associated with an increased risk for blindness. Most of the reported NAION cases occurred in Viagra users with underlying anatomic or vascular risk factors associated with the development of NAION.

Pfizer has shared this information with CBS News, which plans to air a story tonight highlighting reports of blindness with Viagra. Pfizer said it is concerned that such news reports unnecessarily alarm patients. "After more than 10 years of rigorous clinical study and worldwide safety monitoring of a medicine used by more than 27 million men, there is no evidence to suggest a link between Viagra and blindness or other serious ocular events," Dr. Feczko said. "In addition, several studies specifically looking into the effect of Viagra in the eye by Pfizer as well as independent ophthalmologic experts found Viagra to have no serious adverse effects on the eye."

As with any medication, patients should consult their physician about use and follow the product's prescribing information.

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